I had the pleasure of sitting down with Sherry Fernandez who owns Fit Mania. I had seen her speak a number of times through some marketing thing I have done, and knew I wanted to track her down for an interview. So I ran after her in a parking lot after an event and asked her, and I am glad I did.
Fit Mania is a great story. It was born out of the recession and has grown into 3 studios and 16 employees with no signs of slowing down. You can hear the passion in her voice about her business, her team, and the culture she has built.
Sherry has the DNA of an entrepreneur. She is self taught and self motivated and you can see why people are drawn to her.
She shares how her business started by giving classes in the parking lot.
What type of marketing has worked for her and what hasn’t
How she hires (she hasn’t had to fire anyone in 5 years)
Thanks to Sherry for sharing her story with us!
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