None of my Business S4:E15- JennyQ

On todays show I have Jennifer Quinn aka JennyQ back on. Jennifer is our resident social media expert and I like to have her on to keep us up to speed on our digital presence. Over the past few years, she has gravitated towards live streaming and currently consults business owners on best practices. She has literally written the book on it. Find Leverage Livestreaming to Build your Brand here on Amazon.

We discuss some things that you should know before you hit the record button. The live streaming/video space on social media is getting crowded. We are seeing more and entrepreneurs putting themselves out there. What can you do to stand out? How can you grab someone’s attention in the first 5-8 seconds?

She also tells us how new business owners should approach building their digital brand from the start. There are so many options today and it is crucial that you head off down the right path. Should you be on Facebook, Twitter, Instagram, Linkedin, Snapchat, Vine (wait Vine is dead), or YouTube?

We also discuss something that I think is crucial. Should you care how many likes, views or shares you are getting? The ultimate goal of your digital presence should be to drive more revenue. That is the metric where you want the needle to move. Those other metrics might feel good, but ultimately, are they leading to more sales of your product or service? I wrote a little about it here in “Your business is doing Facebook wrong”

My thanks to Jennifer for coming on again and sharing all her tips and tricks with me! Make sure you connect with her on any platform in the links below!