How to build a magnetic business culture that attracts customers, AND employees. A Dutch Bros. interview.

This interview is with Jeff Yarnall, the owner of 4 Dutch Bros. in Meridian Idaho. He has some answers to some of the hardest questions business owners ask themselves every day.

1. How do I build a culture that people are attracted to?

2. How do I hire the right people?

You could spend years trying to unlock the answers to these questions. Jeff has some answers to help point you in the right direction. There is a LOT of good stuff in here and it is worth your time to listen.