This episode features Shaun Buck who is the founder and owner of The Newsletter Pro. Shaun’s story is really impressive. He has had the entrepreneurial spirit in him since he was a teenager and has owned numerous companies in his life. His current business, was recently named #120 on INC Magazine’s top 500 fastest growing companies.
His business may seem old school, but it is anything but. The Newsletter Pro mails newsletters for companies to help with retention and referrals. While the trend has been evolving and sprinting towards digital, Shaun believed this tried and true strategy is relevant and boy was he right. My favorite statistic from this interview: Average number of emails people get every day= 147. Average number of pieces of mail you get every day = 3.96.
Shaun also recently had the unique opportunity to co-author a book with his mentor, Dan Kennedy. We chat about what that was like. Congratulations to all of your success Shaun and thanks for sharing your story with us.
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Music by Roger Clyne and the Peacemakers
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