None of my Business- S6:E17 Rhea Allen

This episode is a special 2 for 1! Rhea Allen who co-founded and co-owns Peppershock Media asked me to be on her podcast- Marketing Expedition. We decided to do a swapcast and interview each other at the same time.

This is a format I am really starting to enjoy. I think it gives a little more value to the listener. It also allows me to play a different role which is a nice change of pace

Rhea and her husband Drew formed Peppershock Media back in 2003 after working in the Television News world and immediately after they got married.

They are currently an agency where they combine an ad agency with in-house video production and graphic design and digital work. Now remember they founded in 2003 before social media was even a thing. We discuss the evolution of their business over the next 16 years.

We discuss what it is like to stay ahead of the curve of such a fast-moving industry. Turns out, Rhea is a true student of her industry which is exactly what I would want, when looking for a marketing company.

Marketing today is so much more sophisticated today with the ability to target specific markets and through a myriad of new channels. I ask her how she helps businesses help get in front of people. Rhea says that testing testing and more testing is the best way to fine-tune your marketing.

We talk about a time she had to fire a client. A huge client. A client that if fired, would change the scope of her business. It’s a quiet blessing to be able to do such a thing. The reason behind it was because this client wasn’t a good fit. This is a nice way of saying that this client didn’t treat her or her employees kindly. They needed to make a challenging decision and it was the proper decision in the long run.

We cover strategies about marketing and running ads and A/B testing and tons of other valuable content. My thanks to Rhea for coming on and swapcasting with me! Find her below!