None of my Business S6:E4- Justin Foster

On this episode, I have Justin Foster and I think you’re in for a real treat. Justin is co-owner and co-founder or Root and River. Justin is someone I have had my eye on as a guest for quite some time.

The core of this conversation is about brand. Brand is an interesting seemingly ambiguous term. You will learn more about brand in this episode than you have learned about brand in the past 5 years.

Brand isn’t your logo or your business card or your website. Brand should be a spiritual experience and it’s something that deserves your focussed time and attention. It’s the feeling your customers get when they think about your company or walk into your shop. We discuss what all of that means and how Justin coaches leaders and teams to putting brand in the spotlight.

The ultimate goal of working with Root and River is to create a flywheel for word of mouth advertising. This is the dream of every business. To have your phone ring or email box fill up with orders. How do they teach you to do this? You have to be different because sameness is death. But it’s something you can’t fake.

In this day and age where there are 5,000,000,000 cell phone cameras on the planet, we are living in the first age of transparency. The truth of you and your brand will be exposed one way or another. Hopefully that serves you well because you are an awesome boss who cares about their employees and their customers. Remember, the truth is undefeated.

Justin talks me through when is the best time to really dig into your brand. He walks us through how Root and River gets you pointed in the right direction through something they call a Root Session. He explains the work done here will be iterative. It’s a never ending refining process that evolves as you and your business do.

I could write about this interview all day. It’s better if you get in and listen. My sincere thanks to Justin for coming and giving us some wonderful things to talk about. Connect with Justin below!