I had the opportunity to sit down and spend a full hour with my new friend Shawnda Huffman. Shawnda is the Founder/CEO of Tuuti an all-women creative marketing agency here in Boise.
We covered a lot of ground during our time together. Shawnda started in radio and built a very successful 20+ year career in that industry. Hearing what she learned and how she grew as a professional and a human during that time was very inspirational.
After she sunset that portion of her professional life, Shawda was hired to work for Microbe Formulas. During her short period of time there, she helped grow it from a $5m company to $50m. She did such a great job, that they sold the company and she was out of work. If you are familiar with the slogan, “Yay I pooped today!”, you can thank Shawnda.
She had wanted to start a creative agency for years. This loud voice named Fear, kept getting in her way. After Microbe, the urge to start became louder than the fear and Tuuti was born. In a short period of time, she has built a great agency, with a culture that we all wish we had when we go to work. It’s professional, joyful, hard-working, and loving. You can feel all of that when she describes going into the office and doing the work.
Thank you so much Shawnda for coming in and sharing your story with me!
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Music by Roger Clyne and the Peacemakers.
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