Do you really want to support local businesses? I have found it is getting more challenging to support certain local businesses. Retail seems to be the toughest. You can get anything you want from your couch. (Even a couch!) using your phone. There is a massive convenience to doing that and it is hard to compete against.
I would prefer to give my business to the furniture store in town, and the Record store in town. What if they don’t have what I want? Am I willing to wait another week and then go back to pick it up instead of having it shipped directly to my house for free?! In some cases, absolutely! In others, not. How definitive of me.
I want to share something I have learned in regards to Facebook. Many of you know that they changed their algorithm for those who have business pages a while back. Maybe everyone knows this, I don’t know.
In its simplest terms, it means that a post that a business owner makes will get out to about 2% of those who follow it. To get out to more, you pay. Facebook advertising in my estimation, is one of the best values in the ad world. I can get in front of 1000 for $10.
BUT, for business pages, the more “activity” a post gets in the form of likes, comments or shares, Facebook will open the valve a little more and allow the post to get to more than 2%. A little activity can make a significant difference. A like is a tip of the cap. A comment is a way to open a conversation or say thanks. Just don’t engage in social media warfare, it’s beneath you. A share, is the ultimate compliment.
For those of you who are fans of business pages and want to support them, when one comes across your feed, comment, like or share it. It will allow the “organic” reach of a post get in front of more people.
I am not looking to clog up feeds with a bunch of stuff we all don’t want to see. It’s one of the reasons that FB changed everything up. Businesses had it MADE for awhile. Everything we posted was getting on every feed for FREE! Then 1,500,000,000 people got on Facebook and they needed to find a way to put things in your feed that you wanted to see. Along with wanting to make billions of dollars.
If your friends or family own a business, this is the easiest free-est way to help show some support.