This episode is part 2 of a 2 part interview I had with my new friend Seth Preus. Part 1 can be found on the None of my Business Podcast. Seth has owned an insurance agency since about 2005, is an entrepreneur, and founded a company called Mivation to help motive insurance agents to sell more.
I asked Seth what consumers should be looking for when buying insurance and how agents can fill that need for them.
From a sales standpoint, I asked him what is a simple thing agency owners can do to move the needle in onboarding new policies. His answer was public goals. This comes from the age-old adage of if you write down your goals you have a greater chance of reaching them. His company analyzed data from 30,000 agencies, and they found that agencies that have public goals write 12% more new business than those who don’t.
His company Mivation is directly connected to this simple strategy. It’s software that helps you set and track your goals on a daily basis and essentially gamifys your agency. No business owner wants to walk into their business, look at goals on a daily basis and be behind.
I want to thank Seth for coming on the show and sharing his thoughts and expertise with me! Find him and Mivation in the links below!
Links:
None of my Business on ITunes.
None of my Business on Stitcher
On Android use Podcast Addict and search for “None of my Business”
Music by Roger Clyne and the Peacemakers.
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